Honda confirmed on July 16, 2026 that it will end Prologue sales after the 2026 model year, despite the SUV still ranking among America's top 10 best-selling EVs. With the Acura ZDX already gone, Honda will have no all-electric vehicle in the US at all — a retreat that's costing the company an estimated $15.7 billion.
Honda confirmed on July 16, 2026 that it's discontinuing the Prologue, its only electric vehicle sold in the United States. A company spokesperson told outlets that "Honda will conclude sales of Prologue later this year following completion of the 2026 model year," with current owners continuing to receive dealer service, parts, and warranty support. The timing is notable: the Prologue still ranks among America's top 10 best-selling EVs. With the Acura ZDX already discontinued last year, Honda and its luxury brand will be left with zero all-electric vehicles on sale in the US.
The Prologue's story is unusual because it didn't fail commercially — at least not at first. After launching in March 2024, it became a genuine surprise success, at one point selling alongside the Tesla Model Y and Model 3 among America's most popular EVs. In its first full year on the market (2025), it finished as the sixth best-selling EV in the US, trailing only the Hyundai Ioniq 5, Ford Mustang Mach-E, Chevy Equinox EV, Tesla Model 3, and Tesla Model Y — a genuinely strong showing for a first-generation product from a brand with no EV pedigree.
That momentum has since reversed sharply. In the first half of 2026, the Prologue still ranks eighth among US EVs, but sales are down 48% year over year. The drop-off was even steeper in February 2026 alone, when sales fell 74.1% year over year — just 1,731 units delivered in the first two months of 2026, versus 6,677 in the same period of 2025.
| Period | Prologue Sales | Change |
|---|---|---|
| Jan–Feb 2025 | 6,677 units | — |
| Jan–Feb 2026 | 1,731 units | -74.1% |
| Full-year 2025 rank | #6 best-selling US EV | — |
| H1 2026 rank | #8 best-selling US EV | -48% YoY |
The Prologue was never a "real" Honda EV in the platform sense — it was built on General Motors' Ultium architecture, the same underpinnings shared with the Chevrolet Equinox EV, Blazer EV, and Cadillac Lyriq, under a manufacturing partnership between the two automakers. The Acura ZDX, Honda's luxury-brand version of the same GM-built platform, was already discontinued in 2025. That left the Prologue as Honda's last EV standing — and GM itself has been moving away from the Ultium brand as it shifts to newer battery and motor technology, making the partnership's long-term future shaky regardless of Honda's own plans.
The Prologue's cancellation is really the final domino. Honda had already scrapped its more ambitious, wholly-owned EV plans back in March 2026 — canceling the "0 Series" SUV and Sedan, plus the Acura RSX EV, all of which were supposed to launch on a dedicated Honda EV platform built at a new "EV Hub" in Ohio. That facility will now build hybrid and gas-powered vehicles instead of the electric models it was originally constructed for.
"Honda will conclude sales of Prologue later this year following completion of the 2026 model year."
— Honda spokespersonRetreating from EVs isn't free. Honda estimates the total cost of scaling back its electrification plans at roughly ¥2.5 trillion ($15.7 billion), with most of that charge landing in the upcoming fiscal year. For the fiscal year that ended in March 2026, Honda's EV-related losses already reached ¥1.45 trillion ($9.2 billion), while the company's overall operating losses totaled ¥414.3 billion ($2.6 billion) — its worst result on record.
Honda isn't alone in this retreat — Ford has already discontinued the F-150 Lightning as part of a broader collapse in its EV sales, and the Chevrolet Silverado EV, built on the same Ultium platform underpinning the Prologue, has struggled to find buyers of its own despite strong specs. What sets Honda apart is the totality of the exit: unlike Ford or GM, which are scaling back specific models while keeping other EVs on sale, Honda is walking away from battery-electric vehicles in the US entirely, at least for now.
If you already own a Prologue, nothing changes immediately — Honda has committed to continued service, parts, and warranty support through its dealer network. If you're shopping for one, the closeout pricing (leases from $279/month) makes it one of the cheaper ways into a roomy, well-reviewed electric SUV, though resale value and long-term parts availability are worth weighing against that discount, especially given the platform is shared with GM vehicles that may themselves be phased toward newer architectures.
The bottom line: The Prologue wasn't a failure of design or demand in any simple sense — it outsold plenty of EVs from automakers far more committed to electrification. It was a stopgap product on a borrowed platform, and once Honda's own from-scratch EV plans collapsed in March 2026, the Prologue's expiration date was effectively set. Honda now has zero EVs on sale in the US, a notable retreat at $15.7 billion, and a bet that hybrids — not battery-electric vehicles — are where the next five years of growth will come from.
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