July 28, 20266 min read
Ford Beat Q2 2026 Earnings — But Model e Revenue Fell 58% and Losses Are Only 'Improving' Because Sales Are Shrinking
Ford topped earnings estimates and raised full-year guidance, sending the stock up. But its Model e electric vehicle division lost $919 million on roughly $1 billion of revenue — an 89.6% EBIT margin — and the company booked $4.2 billion in charges to unwind its battery joint venture and cancel EV programs. The entire EV strategy now hinges on a $30,000 truck that hasn't been revealed yet.
