Ferrari's first EV, the Luce, is sold out through 2027 despite fierce design backlash. Here's the $560,800 US and €550,000 price, 122 kWh specs, the LoveFrom controversy and when deliveries start.
Photo: Ferrari
The internet hated it. The stock market flinched. And customers bought every one anyway. The Ferrari Luce, Maranello's first electric car, is now sold out through 2027, CEO Benedetto Vigna told analysts on Ferrari's third-quarter earnings call on November 3.
That means a buyer who walks into a Ferrari dealer today and orders a Luce should expect to wait until 2028 for the keys. It is a remarkable turnaround for a car that was roasted online the day it was revealed and that knocked 6% off Ferrari's share price the next morning. Here is what the Luce costs, what it can do, why it divides Ferrari fans, and when the cars actually reach owners.
Yes, for now. Speaking on the November 3 call, Vigna said: "The Luce that we plan to sell next year basically are all allocated." Ferrari did not say how many cars that covers or how orders split by region. The company has a long habit of not disclosing production numbers for individual models.
This is the second sell-out in five months. Ferrari's 2026 allocation of just under 500 cars was spoken for within about two months of the car's May 25 debut, according to Electrek, with China accounting for much of that early demand. Earlier this year Germany's Auto Motor und Sport reported that all 88 cars allocated to China were assigned within 72 hours of the Chinese launch.
Vigna also argued that opinions soften once people see the car in person. "We see when and how the perception changes when the people drive the car," he said on the call.
| Market | Starting price | Notes |
|---|---|---|
| United States | $560,800 | Before options, taxes and fees; confirmed by Ferrari |
| Europe (Italy) | €550,000 | About $615,000 at roughly $1.12 per euro (approximate) |
| Italy, before 22% VAT | About €450,800 | About $505,000 (approximate) |
The Ferrari Luce price looks like a bargain in the US at first glance, since $560,800 is less than a straight conversion of €550,000. But European prices include value-added tax. Electrek calculated that the American price is roughly $55,000 higher than Italy's pre-tax price, a gap that lines up with the 15% US tariff on European-built cars. Options are extra, and few Ferraris leave the factory without them. Italian investment bank Banca Akros has estimated that a personalized Luce will typically top €700,000.
Ferrari's official technical sheet describes a five-seat, four-door electric grand tourer with one motor at each wheel, an 800-volt system and a chassis borrowed in part from the F80 hypercar.
| Spec | Ferrari Luce |
|---|---|
| Motors | 4 (one per wheel) |
| Peak power | 772 kW (1,050 cv / about 1,035 hp), Launch Control |
| Peak torque at the motors | 990 Nm (about 730 lb-ft) |
| Battery | 122 kWh gross, 210 cells, 800 V |
| Peak DC charging | 350 kW |
| Range (estimate, under homologation) | 530 km (about 329 miles) |
| 0–100 km/h | 2.5 seconds |
| 0–200 km/h | 6.8 seconds |
| Top speed | Over 310 km/h (about 193 mph) |
| Curb weight | 2,260 kg (about 4,982 lb) |
| Weight distribution | 47% front / 53% rear |
| Length | 5,026 mm (about 198 in) |
| Trunk | 597 liters |
What about EPA range? Ferrari's 530 km figure is its own estimate while European WLTP homologation is completed, and there is no EPA rating yet. The EPA test cycle is usually tougher than WLTP, so US buyers should expect a lower official number. InsideEVs expects it to land under 300 miles.
Other hardware worth noting: active suspension derived from the F80, independent rear-wheel steering, and carbon-ceramic brakes. Steering-wheel paddles adjust torque delivery or regenerative braking. Instead of a fake engine sound, Ferrari amplifies the real sound of the motors, both inside the cabin and outside the car, scaled to the torque going to each axle.
Ferrari did not design the Luce's look alone. It was "designed with Sir Jony Ive and Marc Newson at the creative collective LoveFrom," Ferrari says, referring to the firm founded by Apple's former design chief. The result is a tall, glassy, minimalist shape that Ferrari describes as an "uncompromised, shell-like form." Its higher-riding silhouette breaks with Ferrari's traditional low-slung proportions, and it skips the sculpted vents and haunches fans associate with the brand.
The reaction after the May 25 reveal was harsh. Ferrari shares fell about 6% the following day, putting the company at the bottom of Milan's FTSE MIB index. Former Ferrari chairman Luca Cordero di Montezemolo was quoted in Italian media saying, "We risk destroying a legend." Italian politician Carlo Calenda called the car "an aesthetic and technological insult" to Ferrari fans on X. Inside the company, chairman John Elkann defended it, saying the Luce "carries into the future the values that make Ferrari instantly recognizable."
Early reviews of prototypes have been kinder than the comment sections. MotorTrend's first drive called the handling "beguilingly natural in its responses, fluid and concise in its change of direction."
"The Luce that we plan to sell next year basically are all allocated."
— Benedetto Vigna, Ferrari CEO, Q3 2026 earnings callWhat "sold out" does not mean: The Luce is not a limited edition. Ferrari has not capped total production, so new orders are still being taken. They simply join a queue that now runs past 2027. Ferrari also has not said how many cars it will build next year, so "sold out" describes a planned allocation, not a fixed number.
The Luce matters more to Ferrari's strategy than its volume suggests. Auto Motor und Sport has reported a target of about 2,500 Luce sales by 2030, or roughly 600 a year, around 5% of Ferrari's annual deliveries. Overall, Ferrari shipped 3,368 cars in the third quarter, slightly fewer than a year earlier because of planned model changeovers, while net revenue rose 7.4% to €1.896 billion.
The bigger story is that a polarizing design and a half-million-dollar price have not dented demand at the very top of the market, even as rivals hesitate. Lamborghini has shelved its first EV in favor of hybrids for now. Ferrari, meanwhile, has two years of Luce orders on the books.
The bottom line: The Ferrari Luce starts at $560,800 in the US and €550,000 in Europe, makes 1,050 cv from four motors and hits 100 km/h in 2.5 seconds. Despite fierce criticism of its LoveFrom design, every car Ferrari plans to sell in 2027 is already allocated. US deliveries are expected to begin in the second quarter of 2027, and new buyers should plan on 2028.
Related: Ferrari's marketing boss quits after the Luce launch · Jaguar Type 01 interior revealed
A San Diego court has deemed Tesla liable for fraud in a Solar Roof lawsuit over a $110,000 roof that never powered the home. Here's what happened, what Tesla says, and what Solar Roof owners should know.
The 2027 Chevy Silverado EV adds a native NACS port for Tesla Superchargers and 750 hp on the Trail Boss Max Range. New prices by trim, 478-mile range, towing, dropped trims and how it compares with Lightning, Cybertruck and R1T.
The best EV lease deals for November 2026, led by Hyundai's $359/month IONIQ 5 and a $419 IONIQ 9 that may be the better value. Monthly, term, due at signing, mileage, expiration and the real effective monthly cost of each.