Ferrari has already sold every Luce it planned to build in 2026 — just under 500 units at roughly €550,000 ($640,000) each — despite a launch that drew some of the harshest design criticism in the brand's history. Demand is coming heavily from China, and deliveries haven't even started yet.
Ferrari has already sold every Luce it plans to build in 2026. According to the Financial Times, later confirmed by Reuters, the automaker's first electric car hit its full-year sales target — just under 500 units — in less than two months after launch. That's despite one of the roughest public reactions to a car reveal in recent memory.
The Luce launched in Rome on May 25, 2026, and the reception was ugly by any normal standard. Ferrari's stock dropped roughly 6% in the days around the reveal, and the design — a four-door, five-seat family car penned by former Apple designers Jony Ive and Marc Newson through their LoveFrom studio — drew sharp criticism from longtime Ferrari watchers. Former Ferrari chairman Luca di Montezemolo told Italian media the company should "at least take the prancing horse off" the car, warning that Ferrari risked "destroying a legend."
None of that stopped the order book. Ferrari cleared its entire 2026 allocation before a single customer car has been delivered — deliveries don't start until October in Europe, and U.S. buyers won't get theirs until 2027. Ferrari's own press office declined to comment on the sales figures directly, saying it would address the Luce's market reception at its half-year results.
Whatever people think of how it looks, the Luce's underlying engineering is a serious, largely in-house effort. When Ferrari first detailed the car's specs (under its earlier working name, Elettrica), it disclosed more than 1,000 horsepower from four independent motors, a 122 kWh battery on an 880-volt architecture, up to 350 kW of DC fast charging, more than 330 miles of range, and a 0-100 km/h time of 2.5 seconds.
| Spec | Figure |
|---|---|
| Power | 1,000+ hp, four independent motors |
| Battery | 122 kWh, 880-volt architecture |
| Peak charging | 350 kW |
| Range | 330+ miles |
| 0-100 km/h (0-62 mph) | 2.5 seconds |
Ferrari developed much of that hardware itself rather than buying it off the shelf: motors built around Halbach array rotors, silicon carbide inverters running at roughly 93% efficiency, and an active electric suspension Ferrari says reads the road surface with about one millisecond of latency.
Ferrari built the Luce to be scarce on purpose. Just under 500 cars for a partial year is a rounding error next to any mass-market EV's output, and it fits how Ferrari has always managed demand — the company sold fewer than 14,000 cars total in all of 2025. Ferrari's own longer-term target for the Luce is roughly 2,500 units by 2030, or about 600 a year, which would still amount to only around 5% of the company's total production even at full volume.
The bottom line: Whatever you think of how the Luce looks, Ferrari didn't need the internet to like it — it needed a few hundred buyers willing to spend well over half a million dollars, and it found them in under two months. More importantly for the EV world, the Luce keeps a legacy performance brand's electric program alive and funded at a moment when several automakers are quietly pulling back on EV plans, while proving out real in-house EV engineering — high-output motors, an 880-volt platform, and silicon carbide power electronics — that could eventually filter down to more attainable Ferraris.
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