Ford opened a preorder invite list for the $28,350 Fathom electric pickup ahead of early 2027 preorders. How to sign up, what's confirmed and what isn't.
If you want to be among the first in line for Ford's under-$30,000 electric pickup, you can now sign up. Ford has opened a preorder invite list for the Fathom on its website. Joining puts you on the list for updates and an invitation to preorder when official preorders open in early 2027. The Fathom starts at $28,350, or $29,945 with destination, and Ford says deliveries will begin later in 2027.
Ford revealed the Fathom's name and price in August (here's our full breakdown), but it still hasn't shown the finished truck. Camouflaged prototypes have been spotted testing on public roads, including the Las Vegas Strip. Here's what's confirmed:
Ford's boldest claim is about cost of ownership. Ford says that over five years, the Fathom will cost less to own than a three-year-old used Tesla Model Y. If that holds up, it's a strong pitch for families who've been priced out of EVs, especially now that the $7,500 federal tax credit is gone.
CEO Jim Farley has been open about how hard this will be. Speaking at the 2026 Automotive News Congress, he said: "It's going to be a heck of an effort to launch this at scale, at cost, on time." A Ford spokesperson told Electrek the plan hasn't changed: "Fathom will launch in 2027 – and there is no change to that."
Ford's current EVs are struggling. In Q3 2026, Ford sold just 6,047 EVs in the US, down 80.2% from a year earlier. Mustang Mach-E sales fell 72%, and the discontinued F-150 Lightning sold only 289 units. Ford's EV lineup has been too expensive for most buyers without the federal tax credit.
| Ford EV | Q3 2026 US sales | Change vs. Q3 2025 |
|---|---|---|
| Mustang Mach-E | 5,574 | −72.4% |
| F-150 Lightning | 289 | −97.1% (discontinued) |
| E-Transit | 184 | −57.2% |
| Total Ford EVs | 6,047 | −80.2% |
The Fathom is Ford's answer: an EV priced like a gas compact SUV instead of a luxury truck. At about $29,945 with destination, it would be one of the cheapest EVs in America. Its main sub-$30,000 pickup rival is the deliberately basic Slate truck backed by Jeff Bezos.
How do I preorder the Ford Fathom?
Sign up for a preorder invite at ford.com/electric/fathom. Official preorders open in early 2027.
How much is the Ford Fathom?
$28,350 for the standard-range model, or $29,945 including the $1,595 destination fee. In Canada, it starts at C$42,690.
When will the Ford Fathom be delivered?
Production starts at Ford's Louisville plant in 2027, with deliveries expected later that year.
What is the Ford Fathom's range?
Ford hasn't announced official range. It has said extended-range versions target around 300 miles.
Does the Ford Fathom have a Tesla charging port?
Yes. It has a built-in NACS port, so it can use Tesla Superchargers without an adapter.
The bottom line: Signing up costs nothing as far as Ford has said, and it gets you an early spot when preorders open in 2027. The Fathom may be Ford's most important vehicle in years: its EV sales are down 80%, and it's promising an electric truck for under $30,000. The big questions, range, size and what it looks like, should be answered at the reveal early next year.
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